Avidrone Case Study

Designing a Website for Autonomous Aircraft Systems

Client Snapshot

Client

Avidrone

Industry

Aerospace — Unmanned Aircraft Systems (UAS)

Services

Website Strategy
UX/UI Design
Content Architecture
Visual Design
Iconography
SEO Strategy
Ongoing Creative Partnership

The Challenge

Avidrone Aerospace is a North American OEM specializing in advanced autonomous, heavy-lift unmanned aircraft systems used across defence and commercial applications.

As the company continued to advance its technology and expand its market presence, its digital platform needed to fully reflect its innovation, credibility, and operational readiness. The website also needed to communicate effectively with two distinct audiences — defence and commercial buyers — each with different priorities, decision criteria, and technical expectations.

The opportunity was to translate complex aerospace technology into clear, audience-specific communication, while strengthening Avidrone’s positioning as a trusted North American manufacturer operating at a global level.

The Approach

Sentrik partnered closely with Avidrone’s leadership, engineering, and sales teams to develop a website strategy grounded in clarity, performance, and credibility.

Through discovery sessions and competitive analysis, we identified Avidrone’s core differentiators — including its proprietary autopilot, tandem rotor system, remote drop capability, and North American manufacturing — and used these insights to shape content hierarchy, navigation, and messaging.

The website was intentionally structured around dual audience pathways, allowing defence and commercial users to access tailored content while maintaining a cohesive brand narrative. Every design and content decision focused on making complex information accessible, scannable, and decision-oriented.

The Solution

The redesigned website delivers a clear, high-performance digital experience that reflects Avidrone’s technical leadership.

Key elements include:

Dual-path homepage navigation for defence and commercial audiences
Modular, SEO-optimized content architecture to support long-term growth
Custom iconography and technical infographics translating complex systems into clear visuals
Clean, high-contrast visual design aligned with the aerospace industry
Responsive UX optimized for accessibility, performance, and clarity across devices

The result is a platform that balances technical accuracy with strong visual storytelling — supporting both credibility and engagement.

The Outcome

The website now serves as a central marketing and communication platform for Avidrone’s defence and commercial audiences.

Clearer communication of advanced systems and capabilities
Improved user experience for technical and non-technical stakeholders
Stronger credibility with defence, commercial, and investor audiences
Increased inbound interest following launch

The platform supports ongoing sales, partnership development, and long-term growth.

Ongoing Creative & Marketing Partnership

Beyond the website, Sentrik continues to support Avidrone as an embedded creative and marketing partner, working across brand, digital, and communication touch points.

This ongoing collaboration ensures consistency, clarity, and alignment as the company evolves.

Ongoing work includes: