Lordly Jones Case Study
Evolving a Canadian Legacy Brand for the Contract Furniture Market
Client Snapshot
Client
Lordly Jones
Industry
Contract Furniture — Workspace Environments
Services
- Brand Strategy
- Logo Evolution
- Visual Identity System
- Brand Guidelines
- Brand Applications
The Challenge
Lordly Jones is a Canadian contract furniture company with over 80 years of experience delivering workspace environments for corporate, institutional, and healthcare clients.
As the contract furniture market continues to evolve, the brand needed to align with industry standards while maintaining the recognition, trust, and heritage built over decades. The opportunity was to evolve the identity to meet modern digital, environmental, and accessibility requirements, while preserving the familiarity long-standing clients valued.
The Approach
Sentrik approached the project as a strategic brand evolution, working closely with ownership and leadership to identify core brand attributes: heritage, trust, and quality.
The identity was refined within the context of the contract furniture industry, where credibility is communicated through restraint, proportion, and consistency. Accessibility, legibility, and scalability were treated as performance requirements to ensure the brand functioned across all modern touchpoints.
The Solution
The evolved brand identity delivers a cohesive, flexible visual system that reflects Lordly Jones’ heritage while meeting the demands of today’s contract furniture market.
Key elements include:
- An evolved logo system preserving recognition while improving scalability and legibility
- Refined geometry and proportion to support clarity across digital and environmental applications
- A prominent maple leaf reinforcing Canadian craftsmanship and brand heritage
- A refined colour palette optimized for accessibility and consistent reproduction
- Typography selected for structure, clarity, and industry alignment
- A compact brand guide supporting consistent application across all touchpoints
The result is a professional, adaptable brand system that balances tradition with contemporary performance — strengthening recognition, usability, and long-term consistency.
The Outcome
The evolved brand identity now serves as a cohesive visual foundation for Lordly Jones across digital, print, and environmental applications.
- Improved clarity across brand touchpoints
- Strong positive feedback from leadership and long-standing clients
- A consistent and accessible visual system across applications
- Reinforced positioning as a trusted Canadian workspace partner
The identity provides a strong foundation for continued growth while maintaining the heritage and trust the brand is known for.
Testimonial
“Thank you, Sonya Lyon, at Sentrik, for our new redesign of logo. We are proud of our roots and heritage as a Canadian dealer of Canadian-manufactured products…
Currently we are now 98% Canadian-made.
Thank you Canada.”
— Brian O’Neill
President
