Ontario Teachers Insurance Plan (OTIP) - Digital Newsletter

OTIP serves the insurance needs of Ontario education members and their families through personalized, high-touch service solutions that meet and exceed expectations.

Service

Graphic Design

OTIP Banner Page.jpg
Task:

The OTIP digital newsletter redesign was streamlined to highlight key important news items for their members.

Communication idea:

We decided to design the newsletter with a similar presentation on Instagram to reach out to all demographics. Using large photos and short call-outs to grab the viewer's attention made the newsletter more inviting, fun, and attractive. The use of the seasonal images worked as a backdrop to highlight new issues of the newsletter.

Implementation:
  • A custom desktop and mobile newsletter template for OTIP to populate and deploy internally to their specific group of members

  • A series of 4 banners to be used for each quarter as a consistent campaign approach

The Banners

As the seasons change, so does the news. These banners were designed to reflect a seasonal approach through the use of different colours and photos. This approach added an element of innovation, appeal, and clarity to the distribution of the newsletter.