Ontario Teachers Insurance Plan (OTIP) - Digital Newsletter
OTIP serves the insurance needs of Ontario education members and their families through personalized, high-touch service solutions that meet and exceed expectations.
Service
Graphic Design
Task:
The OTIP digital newsletter redesign was streamlined to highlight key important news items for their members.
Communication idea:
We decided to design the newsletter with a similar presentation on Instagram to reach out to all demographics. Using large photos and short call-outs to grab the viewer's attention made the newsletter more inviting, fun, and attractive. The use of the seasonal images worked as a backdrop to highlight new issues of the newsletter.
Implementation:
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A custom desktop and mobile newsletter template for OTIP to populate and deploy internally to their specific group of members
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A series of 4 banners to be used for each quarter as a consistent campaign approach
The Banners
As the seasons change, so does the news. These banners were designed to reflect a seasonal approach through the use of different colours and photos. This approach added an element of innovation, appeal, and clarity to the distribution of the newsletter.
